Four Solutions to Drive Customer Acquisition  

With Active SoftSwitch ITSPs can operate 4 types of Callback solution, enabling users to initiate long-distance calls using a variety of origination methods, thus offering an alternative to costly outbound long-distance rates.

Who is it for?

♦ ITSPs in countries with a monopolistic state-owned telecom, who are seeking enhanced profit from callback services
♦ Service providers who already offer prepaid and post-paid calling card services over a switched circuit network
♦ Telecom companies and other service providers interested in offering callback services to a wide range of important target communities.
♦ Enterprises seeking to extend the reach of their web presentations by allowing visitors to connect to sales or other representatives by just clicking a button
♦ Speech-enabled web portals

Benefits

♦ Easy integration with existing VoIP infrastructure
♦ Compatible with all SIP or H.323 terminating gateways or carriers
♦ Billing-assisted by a key strength of Active SoftSwitch PortaOne Billing Capability
♦ Web interface for end user accounts
♦ Open source for integration into business partners’ back office/website
♦ Unlimited license

1   Web Callback

Web Callback allows users to initiate a phone call by completing and submitting a form on a website. Active SoftSwitch Web Callback processes the submitted information and connects the user with the other party.  Four preset options are available:

Hosted - Used to connect a person who has provided a telephone number in an online form with another, predefined number. For example, callback integrated into your company’s web would allow visitors to get in touch with a company representative.

Simple - Similar to Hosted, but requires the user to provide his or her account number as well. This is useful if, for example, you only want registered users to be able to initiate a Callback session.

Extended - Designed for connecting the user to any desired telephone number. This option is similar to Simple, except that here the user must provide the telephone number he wants to be connected to.

Handover - This option facilitates handover to an arbitrary TCL IVR application with user-defined service logic, such as a debit card.

How does it work?

The user accesses a website and enters a telephone number in an online form, as well as other optional information.
The Active SoftSwitch Callback script authorizes the user and calls either a pre-defined phone number or the number entered by the user.
After the destination party has answered, the system rings the web Callback user at either a pre-defined phone number or the one specified by the user.
Optionally, voice prompts generated by an IVR running on the Cisco gateway can be played to either party.
If the user is connected to the Internet via a modem, it is possible to set up a time interval (for example, 2 min.) allowing the user to disconnect.

Key Features

♦ Compatibility with most existing VoIP carriers (H323 or SIP)
♦ Unlimited number of callback scenarios
♦ IVR support

2   SMS Callback

Active SoftSwitch’s SMS Callback service allows GSM cell phone users to initiate long-distance calls by sending an SMS message to a Active SoftSwitch SMS Callback module connected with a third-party GSM gateway.

How does it work?

The user sends an SMS containing a destination number and other optional information. The SMS may be delivered either directly to a GSM device connected to the Active SoftSwitch callback server, or to the GSM gateway of the user’s provider. In the latter case, the provider notifies the Active SoftSwitch callback server of the new incoming SMS via an API.
The user may be authenticated either by his/her cell phone number or by credentials contained in the SMS.
After the destination party has answered, the system rings the SMS callback user at either a pre-defined phone number or the one specified by the user.
Optionally, voice prompts generated by an IVR running on the Cisco gateway can be played to either party.
The SMS may contain certain reserved command words like “balance”, for example, so that the system replies by sending an SMS with the requested information.

3   Email Callback

Active SoftSwitch’s Email Callback service allows users connected to the Internet to initiate calls by sending an email message to an Email Callback application.

How does it work?

User sends an email containing a destination number and some other optional information
Caller can be authenticated either by his/her email address, or by credentials written in the email
After having the destination party answered the phone the system will ring the web callback user on either pre-defined
phone number, or the one specified by the user.
Optionally either party can be played some voice prompts generated by IVR run on Cisco gateway.

4   ANI Callback

Active SoftSwitch’s ANI Callback service allows telephone users to initiate long-distance calls by calling a Cisco gateway which, in conjunction with Active SoftSwitch ANI Callback, authenticates the user by his/her telephone number (ANI) and connects him/her to the destination party.

How does it work?

The user calls a Cisco gateway (local or international phone number) and hangs up. The script disconnects the call without picking up the phone, so that the user is not charged for the call.
The user is authenticated by his/her phone number.
Cisco calls back, giving the user a dial tone, retrieving the dialled number and establishing a VoIP call with the destination party via a third-party VoIP gateway.
Optionally, voice prompts generated by an IVR running on the Cisco gateway can be played to either party.